10 Million Recommendations Served, Some Insights for App Developers
Wow! That's a lot of zeros... We're pretty excited to announce that we have now served up more than 10,000,000 app recommendation on Apptizr. Here is our official press release about this. We want to thank all of our loyal users for using Apptizr to discover great iPhone apps.
Having served up all of those recommendations and seeing what apps our users like, dislike, or own/download has given us some great data to play with. We decided to look through this user data plus the data we have from the App Store to gain some insights. This should be particularly interesting to iPhone app developers or publishers.
What we found was that not all categories are equal. Some categories are more popular with developers/publishers, others are more popular with iPhone/ iPod Touch users. The most popular categories among developers based on the apps in the App Store are Books, Games, and Entertainment.
However, even though Books is now the most dominant category in the App Store, it is not particularly popular among Apptizr users. Kevin Tofel from GigaOm wrote a great post about this today. Even though Books represents 18% of apps in the App Store, it only accounts for 3% of the user downloads. Games on the other hand, constitutes 16% of apps in the App Store, but a leading 29% of downloads. Other categories with high downloads are Entertainment and Productivity apps.
As our existing users know, you can browse through apps by category or topic, as well as browse for Hottest Apps, Top Ranked apps, or apps On Sale on Apptizr. We are able to look at the popularity of categories browsed by our users as another indicator of which categories have the highest demand from iPhone users. Based on this criteria, Utilities, Games, Entertainment, and Productivity came out on top.
You can view and download the full report here. The report also contains data about the Top 10 apps downloaded and liked by Apptizr users in Q1 2010. I've also uploaded it to SlideShare for easier sharing. Please feel free to share this with iPhone app developers or anyone you think will find it interesting. As always, we would love to hear feedback on what you think of this data/ analysis.