20Jul/100

20 Million Recommendations Served, plus Q2 Top Apps

20 million

20 million

That's right - 20,000,000 served! Given the popularity of the Apptizr V2 release, our app became the top Productivity app in the App Store back in June.  The surge of new users has resulted in a surge of app recommendations made. We're very excited about getting to 20 million recommendations so quickly, and we hope to continue this trajectory.

We haven't shared the top apps on Apptizr in a while, so we took a look at Q2 of this year (April through June). Some things are similar, while there are definitely some changes as well.

Taking a look at the top downloaded free apps in Q2, you'll notice lots of familiar names. One thing we've noticed over the last couple of quarters is the fact that some popular apps stand the test of time and have been constantly popular - Facebook, Pandora, Google, Google Earth, Shazam, Movies all fall in this category. There are always a couple of new comers to the list - this quarter the top of the chart was the new comer "Are you left brained or right brained?"

The Paid list was a bit surprising this quarter, since the Top 10 are all games. Games have always been popular on the App Store, but this was the first time it dominates every spot in the Top 10.  Another interesting trend is that more of the apps are priced at $0.99, which is consistent with the general trend on the App Store.

For the full report, you can check out the following presentation posted on SlideShare. It also contains the Top 10 most liked apps that are free and paid. Please let us know if you have any other thoughts.

22Apr/100

10 Million Recommendations Served, Some Insights for App Developers

10mm

Wow! That's a lot of zeros... We're pretty excited to announce that we have now served up more than 10,000,000 app recommendation on Apptizr. Here is our official press release about this. We want to thank all of our loyal users for using Apptizr to discover great iPhone apps.

Having served up all of those recommendations and seeing what apps our users like, dislike, or own/download has given us some great data to play with. We decided to look through this user data plus the data we have from the App Store to gain some insights. This should be particularly interesting to iPhone app developers or publishers.

What we found was that not all categories are equal. Some categories are more popular with developers/publishers, others are more popular with iPhone/ iPod Touch users. The most popular categories among developers based on the apps in the App Store are Books, Games, and Entertainment.

apps_by_category

However, even though Books is now the most dominant category in the App Store, it is not particularly popular among Apptizr users. Kevin Tofel from GigaOm wrote a great post about this today. Even though Books represents 18% of apps in the App Store, it only accounts for 3% of the user downloads. Games on the other hand, constitutes 16% of apps in the App Store, but a leading 29% of downloads. Other categories with high downloads are Entertainment and Productivity apps.

percent_apps_downloaded

As our existing users know, you can browse through apps by category or topic, as well as browse for Hottest Apps, Top Ranked apps, or apps On Sale on Apptizr. We are able to look at the popularity of categories browsed by our users as another indicator of which categories have the highest demand from iPhone users. Based on this criteria, Utilities, Games, Entertainment, and Productivity came out on top.

categories_browsed

You can view and download the full report here. The report also contains data about the Top 10 apps downloaded and liked by Apptizr users in Q1 2010. I've also uploaded it to SlideShare for easier sharing. Please feel free to share this with iPhone app developers or anyone you think will find it interesting. As always, we would love to hear feedback on what you think of this data/ analysis.

8Apr/100

Top Liked and Downloaded Apps in March 2010

March2010

We haven't done it since February, so we thought we would take a look at the top apps on Apptizr once again.  We looked at which apps were "Liked" the most by our users in the month of March, as well as which apps were downloaded the most by our users.

First, the most liked apps. This is the resulting top 10 list for free apps vs. paid apps. Starting with the free apps, Pandora & Shazam are both still in the Top 10.  Similar to January, there were no Games in the Top 10, although My Town is basically a game.

Mar2010_top_liked_free

Here's the top 10 list among paid apps which were most liked by Apptizr users in March.  Productivity and Utilities apps are the most popular, which is similar to the January results as well.

Mar2010_top_liked_paid

Switching gears to what our users actually tried to download and  install.  We broke it down by Top 10 free and Top 10 paid apps this time.  In the case of most downloaded apps, Games and Entertainment now dominate the list, taking 6 of the top 10 spots.

Mar2010_top_downloaded_free

The Paid Top 10 most downloaded apps also contains lots of Games and Entertainment apps (5 of 10).

Mar2010_top_downloaded_paid

You can view and download the full PDF file here, where the app names are clickable in case you want to easily see these apps on Apptizr. Like last time, I've also posted this as a presentation on Slideshare. As always, thoughts or feedback on the post would be welcome. Please feel free to share these lists with folks who may find them interesting.